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While it may be simple to design a logo or create product packaging, developing a consistent voice and tone for a brand can be more challenging.
Simply put, what is the definition of a brand? What people think and feel about your company. This includes the way they feel and think when they encounter a brand in any form, be it a logo, a name, or a product.
A company’s brand is its identity. With a trustworthy and recognizable brand, consumers are more likely to do business with the company in question.
Building brand recognition and trust requires carefully crafting and managing the brand’s voice. As a marketer, you need to maintain the company’s image at all costs. Ineffective communication is the result of a brand’s inconsistent voice. Loyal customers can be hard to come by for a brand that lacks character.
How to Define Your Brand’s Voice for Greater Exposure and Trust
One, be familiar with your product’s identity.
Having trouble articulating the tone of your brand? In the beginning, you must learn your brand. Get to know the company, its mission, products, and services, as well as the industry, its customers, and its rivals.
Creating a brand style guide with a mission statement and distinct selling points is the first step. To better define the business’s mission and what sets it apart from competitors, consider doing the following.
establishing a tone
Maintaining uniformity requires careful attention to style. All of our content, from marketing and sales to editorial, is held to the same high quality standards. Any time a consumer engages with a brand’s message, the copywriter who crafted it remains anonymous.
Therefore, the brand’s voice continues to reflect the company’s established character. By following a set of guidelines, you can ensure that your brand’s voice is consistently communicated. You should print it out and distribute copies to the people who should be keeping an eye on it. Make sure that writers, agency staff, and salespeople can all easily access the guide in whatever format you choose to use.
Give some background info
All “touch points” with a customer must have the same consistent tone for the brand to be effective. The internet, social media, apps and software, email, advertisements, instant messaging, and the media are just some of the many places a customer can come into contact with a company and its brand.
Using the appropriate tone and voice helps ensure that the message is received in the intended manner. The tone of an online display ad, for instance, will be different from that of a promotional email. Likewise, what you write on Facebook may not translate well to what you write on LinkedIn.
Find and use the appropriate tone for any given situation. Keep in mind that the tone you use will heavily depend on the reader’s emotional state.
Even though it may seem like more of a concern for larger corporations, small business owners should invest time and resources into branding as well. Smart branding is probably the least expensive business tool you can make if you’re on a tight budget.